The Bell Jar and Isolation Essay Example

The Bell Jar and Isolation Essay Isolation in general has a lasting effect on a person’s growth and understanding. As isolation comes in different forms, the effect it has on the nature of man also varies. The one thing that all forms of isolation have in common is that they influence an individual’s growth in some way. Forced isolation is isolation that is involuntary, or against the will. Isolation in which an individual isolates himself or herself is considered self-inflicted. Both of these types have adverse effects on an individual’s growth. Social isolation, as opposed to forced or self-inflicted isolation, has the most detrimental effect on an individual’s mental growth and understanding of illusion versus reality as it deprives the individual of the necessary factors that shape him or her into an acceptable member of society, manifested in William Golding’s Lord of the Flies. The need for rules is instrumental in influencing an individual’s mental growth. This aspect of human nature is taken away by social isolation in Lord of the Flies. As the novel progresses, the boys agree that â€Å" [they’ve] got to have rules and obey them† (Golding 42). We will write a custom essay sample on The Bell Jar and Isolation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Bell Jar and Isolation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Bell Jar and Isolation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This affirms the boys’ innate need for rules and structure. For a time, rules are what bind the boys together. As rules and regulations begin to deteriorate, the boys’ senses begin to fade away as well. These rules begin to lose power as social isolation slowly strips away the their humanity and they begin to lose sight of reality. Another factor needed for growth into an acceptable member of society is the need for social interaction, or the need for assembly. More than once Ralph, the elected leader in Lord of the Flies, voices his opinions that â€Å" [they] need an assembly†(Golding 79). Social interaction is a necessity that shapes an individual into an accepted member of society. It is through relationships that people are able to learn common behavior that is universally acceptable. Family and community relationships are another part of the boy’s lives stolen by social isolation. Without some form of interaction, an individual becomes lost in the very core of his or her own nature. This rarely results in benefit to the individual as explored in this novel. Deprived of social interaction, the boys as a whole begin to lose sight of who they really are. A misunderstanding of illusion versus reality is amplified in J. D. Salinger’s The Catcher in the Rye. Self-inflicted isolation, portrayed by Salinger’s protagonist, Holden Caulfield, does not have the same effect on an individual as social isolation does. Self-inflicted isolation is not the most detrimental form of isolation, as it is a chosen path to take. Holden describes this state of isolation as he reflects, â€Å" I don’t even know what I was running for-I guess I just felt like it† (Salinger 5). Running is used as a symbol to refer to this character’s chosen decline into isolation. Throughout the novel, Holden has multiple chances to regain his mental stability. These chances are symbolized by the multiple opportunities to call Jane Gallagher, the character who represents Holden’s innocence and sanity. By not taking this chance, Holden has made a choice that leads him further into isolation. Salinger made himself an example of this self-infliction as he isolated himself from society. Forced isolation does not have the same effect on an individual’s cognitive growth as social isolation. Forced isolation, portrayed by Esther Greenwood in Sylvia Plath’s The Bell Jar, has certain characteristics that make it detrimental, but it also has a number of aspects that make it beneficial to an individual. One may be forced into isolation for his or her own good. An example of this is when a person’s psychological state is in question. Following Esther’s attempted suicide, Mrs. Greenwood, Esther’s mother, forces Esther into a hospital and then into a mental institution. Esther was a danger to herself and to those around her. As a result, she was committed to an institution and received treatment. Following her treatment, Esther states that â€Å"the bell jar hung, suspended, a few feet above [her] head. [She] was open to the circulating air† (Plath 176). This proves that Esther begins to feel better after her being forced into isolation. Social isolation is the most detrimental form of isolation, regarding an individual’s growth and understanding of illusion versus reality. By inhibiting the factors that shape an individual into an acceptable member of society, social isolation creates a new person, one ruled by his or her own human nature. Without rules or social interaction, this person exhibits the worst flaws in humanity. Jack, the main antagonist of William Golding’s Lord of the Flies, portrays this created individual. The consequences of other forms of isolation are not as severe. In certain situations, forced isolation is a benefit to the individual or for the greater good of society. An example of this would be a criminal being sent to jail. Self-inflicted isolation can also have positive results. An individual may isolate himself or herself for his or her own personal gain. A monk taking a sabbatical to become more in tune with himself or herself would be considered an example of self-inflicted isolation. Overall, it is evident that social isolation is the most detrimental to an individual as it inhibits human growth and understanding of illusion versus reality. Golding, William. Lord of the Flies. Great Britain: Faber Faber, 1954. Plath, Sylvia. The Bell Jar. New York: Harper Row, 1971. Salinger, J D. The Catcher in the Rye. Boston: Little, Brown and Company, 1951.

The Jungle Book Report essays

The Jungle Book Report essays The Jungle, written by Upton Sinclair is a harsh book that shows the reality of life. It tells how an immigrant goes through harsh times and death, which brings on depression, jail and a life of crime. In time, the life of crime and depression are fought off by two socialist speakers, which make him realize he can do more with his life. Newly arrived immigrants to Chicago Jurgis Radkus and Ona Lukoszaite along with Jurgis father and Elzbietas six children use the little money left by Onas deceased father to marry Jurgis and Ona. They then buy part of a filthy apartment and are married. All of the family able to work found work easily. Jurgis learns how badly treated workers are and how unsanitary the conditions to work will be. This lead to the death of his father. Jurgis sprains his ankle and is out of work for a long while. When he regained his health his search for work failed because he was lacking the strength he needed. Lack of money lead to starvation and unsanitary conditions cause the death of Elzbietas two crippled sons. Jurgis then has to take a low paying job at a fertilizer plant. To escape these harsh conditions Jurgis took to drinking. Ona now is unreliable and gone for long periods of time, due to this Jurgis confronts her to find out she has had forced adultery by Connor a foreman at his work. Jurgis attacks him and is thrown in to jail for assault. On his release he learns the family has lost their house. Ona goes into unexpected labor and her and the newborn pass away. Jurgis finds work to try to support his first son but is soon laid off. His new work at the steal mill raise the familys spirits until the drowning of Jurgis first son in the rising rivers. Jurgis meets a new friend in a saloon and receives a one hundred-dollar bill, which he tries to break. This leads to a fight and he is in jail once again. The breaking of his arm then s ...

How to Manage Your Blog the CoSchedule Way - CoSchedule

How to Manage Your Blog the Way Running a high-traffic blog isn’t easy. It takes a lot of persistence to build and retain a loyal audience. Just getting started can feel like pushing a boulder up a mountain. Then, once your blog does start to grow, the day-to-day work of managing content and deadlines only becomes more challenging. So, how do you do it? That’s a question we get asked a lot, and there’s no short and simple answer. However, we can share our own strategies and processes we use to manage our own blog. In this post, we’ll let you in on how we successfully manage a blog that receives over one million page views a month. How to Manage Your Blog the WayStart By Getting Your Ideation Process Together Ideas are a dime a dozen. It’s good that they’re so cheap and plentiful though. You’re going to need a lot of them to keep your content calendar full. You don’t want just any ideas though. You want tons of ideas for blog posts you know people will want to read. Now, getting those kinds of ideas  is easier said than done. Sure, everyone has ideas. Ideas are also completely worthless until you put them into practice and see what they can do. But, when you’re under pressure, generating ideas worth acting on can be tough without a solid process in place. Here at , we use what we call our 30-minute brainstorming process. It’s broken down into three phases: Ideation. Get your team together and spend ten minutes writing down every idea you can think of. Scoring. Spend another ten minutes scoring each idea on a three-point scale. Three’s are ideas you just have to publish. Two’s are average. One’s are duds. Winner optimization. This is where you take every post that everyone agreed was a three, and ask yourselves, â€Å"Which of these ideas should we go with?† By the time you’re done, you’ll have around a month’s worth of ideas for your blog. Run this process once a month, and could  spend just six hours a year on brainstorming. That’s what we call efficiency. Once you’ve got your ideas down, put them straight on your content calendar. That way, they won’t get lost. You’ll also quickly have a plan in place for what you’ll write, and when. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Planning Out Themes Sometimes, if we need content on a specific area or topic, we’ll go into our brainstorming meetings with a particular theme in mind. This can help keep the meeting focused and structured while making sure we end up with the content we need. Some examples of themes might include: Posts on how to complete particular tasks Posts that appeal to particular segments of our audience Posts that target readers at certain skill levels Posts around certain seasonal themes A theme just needs to be a batch of content that’s all wrapped around one core topic. These are just some ideas you can borrow, but you can certainly think of more. Adding Additional Content Beyond our core educational blog posts, we also have the following types of posts: Feature announcements Event announcements Company news Webinar and demo recap videos When we know that a feature is launching, we add complementary posts to the calendar right away. The same goes for demos and webinars that we have planned. That way, we’re able to keep everything orderly and organized. Recommended Reading: 5 Minute Tip: Organize Your Calendar With s Content Types Assigning Content to Team Members Once we’ve got all our ideas on the calendar, the next step is to figure out who will write them. We save a lot of time on this process by pre-determining who will write particular types of posts. Here’s how we have things broken down: Posts about our product fall on our Product Marketers Educational how-to posts fall on our Blog Manager (yo, that’s me) or Content Marketers Anything that helps show to use falls on our Customer Success team Posts about our culture and philosophies fall on whoever is best suited to write them (sometimes that’s a marketer, and sometimes that’s our CEO and co-founder, Garrett Moon) As you can see, content isn’t just the responsibility of one single content team. Instead, we assign content to the person most qualified to write a particular type of piece. That helps us maintain a high publishing volume while adding more voices and perspectives to our blog. Content isnt just the responsibility of one single team.Keeping Ideas Organized We have a two-pronged approach to keeping our content calendar organized: Certain types of blog posts always publish on certain days of the week All our blog posts are color-coded by category The keys here are simplicity and consistency. Here’s a quick look at our publishing schedule: Mondays: Content and Social Media Category Posts Tuesdays: Product Promotion Posts, New Podcast Episodes Wednesdays: Content and Social Media Category Posts Thursdays: Product Demo Videos and Culture Posts Fridays: Content and Social Media Category Posts We’ll add other things in from time to time, but this weekly schedule stays mostly consistent week to week. We then color-code posts like this: Gray: Content and Social Media Category Posts Purple: Product Posts Magenta: Culture Posts Teal: Product Demo Videos Blue: Podcast Episodes That’s all there is to it. Keeping these two things straight helps prevent our calendar from descending into chaos (and ensure that I don’t lose my mind). Heres how to prevent your #content #calendar from descending into chaos.Managing Guest Writers That covers how we handle blog content internally. What about managing guest authors, though?  Weve got a process for that, too. Create a Detailed Write For Us Page It’s frustrating for editors and blog managers to get pitches that fail to follow simple directions. One way to get ahead of this problem to write a detailed Write For Us page. For an example, here’s ours. Be sure to include: Your style standards. This includes how you want documents formatted. You might even consider providing readers with a content template to follow. How you want posts delivered to you. Google Docs? Microsoft Word? Whatever your preference is, let people know. Your policy on linking. Can guest authors include links back to their own content? Whether or not you’ll respond to every pitch. In the interest of saving time, we only respond to pitches we accept. If you follow a similar approach, give people a time frame on how quickly you’ll get back to them. Which topics you’re looking for. You might also want to specify topics you won’t cover, too. How long you’d like posts to be. Give people a range. Whether or not you’ll accept pre-written posts. This will save you and your writers a lot of time. Managing guest writers on your blog? Here are some tips to manage your process.Determine How Pitches Should Be Submitted Our Write For Us page includes a link to a simple Google Form for prospective writers to pitch us through. If you receive a high volume of pitches, submission management software like Submittable  might be a better option. It isn’t free, but their prices are reasonable, and their service offers several benefits: It lets writers know when you’re reviewing their pitch (and whether they’ve been accepted or rejected). It keeps all your pitches organized in one place. It has a more professional look and feel. Another option is to set up a specific email address for submissions and include a link on your Write For Us page. Whichever approach you go with, make sure you ask for the following information: Name Email Address Company / Job Title Links to Previous Work Target Keyword (Optional) Blog Post Idea Summary Prospective Blog Post Outline (Optional) Time Required to Write We’ve found that asking guest authors to provide a target keyword and outline up front helps save a ton of time in the long run. It also shows us whether or not a writer really knows what they want to cover before we accept their pitch. In turn, that can cut down on editing time later. Asking how long they’ll spend writing their post also helps us set clear deadlines. You don’t have time to twiddle your thumbs nor hound writers when their posts don’t show up. Hold them accountable for getting stuff done on time. Hold guest writers accountable for getting stuff done on time.Set Your Acceptance Criteria We have certain standards for our blog that determine which content we’ll accept. For us, guest blog posts must be: Actionable. If a post tells readers what to do, it should show them how to do it, too. Comprehensive. No details should be omitted. Readers should be able to read one post and come away with an in-depth understanding of that topic. Keyword-driven. We don’t overly stress keywords, but there should be a thoughtful strategy behind the keywords a post targets. Topical. All posts must focus on a topic our core audience is interested in. If a pitch doesn’t convey the end result will meet all four of these pillars, it goes in the trash and we move on. Ruthless efficiency wins the day and ensures we only publish the best content we can. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Determine what successful content looks like to you and accept nothing less. If you consistently deliver quality content, your audience will reward you with their attention, and more reputable writers will want to work with you. Editing Guest Content Determine upfront how much editing you’ll do on guest content. Some editors and blog managers like to offer writers extensive feedback to help them improve their skills and work. Others prefer to handle edits on their own. Whichever approach you choose, we recommend using collaborative writing tools (like Google Docs or the cloud-based version of Microsoft Word) for easy real-time editing. It makes passing along edits and suggestions much easier than emailing documents back and forth. How Will You Manage Your Blog? That covers our blog management process from start to finish. Do you have any questions or tips you’d like to add? Leave us a comment below and help get the conversation started. How to Manage Your Blog the Way Running a high-traffic blog isn’t easy. It takes a lot of persistence to build and retain a loyal audience. Just getting started can feel like pushing a boulder up a mountain. Then, once your blog does start to grow, the day-to-day work of managing content and deadlines only becomes more challenging. So, how do you do it? That’s a question we get asked a lot, and there’s no short and simple answer. However, we can share our own strategies and processes we use to manage our own blog. In this post, we’ll let you in on how we successfully manage a blog that receives over one million page views a month. How to Manage Your Blog the WayStart By Getting Your Ideation Process Together Ideas are a dime a dozen. It’s good that they’re so cheap and plentiful though. You’re going to need a lot of them to keep your content calendar full. You don’t want just any ideas though. You want tons of ideas for blog posts you know people will want to read. Now, getting those kinds of ideas  is easier said than done. Sure, everyone has ideas. Ideas are also completely worthless until you put them into practice and see what they can do. But, when you’re under pressure, generating ideas worth acting on can be tough without a solid process in place. Here at , we use what we call our 30-minute brainstorming process. It’s broken down into three phases: Ideation. Get your team together and spend ten minutes writing down every idea you can think of. Scoring. Spend another ten minutes scoring each idea on a three-point scale. Three’s are ideas you just have to publish. Two’s are average. One’s are duds. Winner optimization. This is where you take every post that everyone agreed was a three, and ask yourselves, â€Å"Which of these ideas should we go with?† By the time you’re done, you’ll have around a month’s worth of ideas for your blog. Run this process once a month, and could  spend just six hours a year on brainstorming. That’s what we call efficiency. Once you’ve got your ideas down, put them straight on your content calendar. That way, they won’t get lost. You’ll also quickly have a plan in place for what you’ll write, and when. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Planning Out Themes Sometimes, if we need content on a specific area or topic, we’ll go into our brainstorming meetings with a particular theme in mind. This can help keep the meeting focused and structured while making sure we end up with the content we need. Some examples of themes might include: Posts on how to complete particular tasks Posts that appeal to particular segments of our audience Posts that target readers at certain skill levels Posts around certain seasonal themes A theme just needs to be a batch of content that’s all wrapped around one core topic. These are just some ideas you can borrow, but you can certainly think of more. Adding Additional Content Beyond our core educational blog posts, we also have the following types of posts: Feature announcements Event announcements Company news Webinar and demo recap videos When we know that a feature is launching, we add complementary posts to the calendar right away. The same goes for demos and webinars that we have planned. That way, we’re able to keep everything orderly and organized. Recommended Reading: 5 Minute Tip: Organize Your Calendar With s Content Types Assigning Content to Team Members Once we’ve got all our ideas on the calendar, the next step is to figure out who will write them. We save a lot of time on this process by pre-determining who will write particular types of posts. Here’s how we have things broken down: Posts about our product fall on our Product Marketers Educational how-to posts fall on our Blog Manager (yo, that’s me) or Content Marketers Anything that helps show to use falls on our Customer Success team Posts about our culture and philosophies fall on whoever is best suited to write them (sometimes that’s a marketer, and sometimes that’s our CEO and co-founder, Garrett Moon) As you can see, content isn’t just the responsibility of one single content team. Instead, we assign content to the person most qualified to write a particular type of piece. That helps us maintain a high publishing volume while adding more voices and perspectives to our blog. Content isnt just the responsibility of one single team.Keeping Ideas Organized We have a two-pronged approach to keeping our content calendar organized: Certain types of blog posts always publish on certain days of the week All our blog posts are color-coded by category The keys here are simplicity and consistency. Here’s a quick look at our publishing schedule: Mondays: Content and Social Media Category Posts Tuesdays: Product Promotion Posts, New Podcast Episodes Wednesdays: Content and Social Media Category Posts Thursdays: Product Demo Videos and Culture Posts Fridays: Content and Social Media Category Posts We’ll add other things in from time to time, but this weekly schedule stays mostly consistent week to week. We then color-code posts like this: Gray: Content and Social Media Category Posts Purple: Product Posts Magenta: Culture Posts Teal: Product Demo Videos Blue: Podcast Episodes That’s all there is to it. Keeping these two things straight helps prevent our calendar from descending into chaos (and ensure that I don’t lose my mind). Heres how to prevent your #content #calendar from descending into chaos.Managing Guest Writers That covers how we handle blog content internally. What about managing guest authors, though?  Weve got a process for that, too. Create a Detailed Write For Us Page It’s frustrating for editors and blog managers to get pitches that fail to follow simple directions. One way to get ahead of this problem to write a detailed Write For Us page. For an example, here’s ours. Be sure to include: Your style standards. This includes how you want documents formatted. You might even consider providing readers with a content template to follow. How you want posts delivered to you. Google Docs? Microsoft Word? Whatever your preference is, let people know. Your policy on linking. Can guest authors include links back to their own content? Whether or not you’ll respond to every pitch. In the interest of saving time, we only respond to pitches we accept. If you follow a similar approach, give people a time frame on how quickly you’ll get back to them. Which topics you’re looking for. You might also want to specify topics you won’t cover, too. How long you’d like posts to be. Give people a range. Whether or not you’ll accept pre-written posts. This will save you and your writers a lot of time. Managing guest writers on your blog? Here are some tips to manage your process.Determine How Pitches Should Be Submitted Our Write For Us page includes a link to a simple Google Form for prospective writers to pitch us through. If you receive a high volume of pitches, submission management software like Submittable  might be a better option. It isn’t free, but their prices are reasonable, and their service offers several benefits: It lets writers know when you’re reviewing their pitch (and whether they’ve been accepted or rejected). It keeps all your pitches organized in one place. It has a more professional look and feel. Another option is to set up a specific email address for submissions and include a link on your Write For Us page. Whichever approach you go with, make sure you ask for the following information: Name Email Address Company / Job Title Links to Previous Work Target Keyword (Optional) Blog Post Idea Summary Prospective Blog Post Outline (Optional) Time Required to Write We’ve found that asking guest authors to provide a target keyword and outline up front helps save a ton of time in the long run. It also shows us whether or not a writer really knows what they want to cover before we accept their pitch. In turn, that can cut down on editing time later. Asking how long they’ll spend writing their post also helps us set clear deadlines. You don’t have time to twiddle your thumbs nor hound writers when their posts don’t show up. Hold them accountable for getting stuff done on time. Hold guest writers accountable for getting stuff done on time.Set Your Acceptance Criteria We have certain standards for our blog that determine which content we’ll accept. For us, guest blog posts must be: Actionable. If a post tells readers what to do, it should show them how to do it, too. Comprehensive. No details should be omitted. Readers should be able to read one post and come away with an in-depth understanding of that topic. Keyword-driven. We don’t overly stress keywords, but there should be a thoughtful strategy behind the keywords a post targets. Topical. All posts must focus on a topic our core audience is interested in. If a pitch doesn’t convey the end result will meet all four of these pillars, it goes in the trash and we move on. Ruthless efficiency wins the day and ensures we only publish the best content we can. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Determine what successful content looks like to you and accept nothing less. If you consistently deliver quality content, your audience will reward you with their attention, and more reputable writers will want to work with you. Editing Guest Content Determine upfront how much editing you’ll do on guest content. Some editors and blog managers like to offer writers extensive feedback to help them improve their skills and work. Others prefer to handle edits on their own. Whichever approach you choose, we recommend using collaborative writing tools (like Google Docs or the cloud-based version of Microsoft Word) for easy real-time editing. It makes passing along edits and suggestions much easier than emailing documents back and forth. How Will You Manage Your Blog? That covers our blog management process from start to finish. Do you have any questions or tips you’d like to add? Leave us a comment below and help get the conversation started.

Business to Business Marketing-SPSL Case Study Essay

Business to Business Marketing-SPSL Case Study - Essay Example Yet at the same time, personal selling is expensive. It costs a company much more to make a face-to-face sales call than it does to contact customers through a call centre or the web (Zoltners, Sinha & Lorimer, 2009.p.6). Consequently a sales force is most appropriately deployed to select customers, products and selling activities; specifically, those for which the benefit is worth the cost. When deployed to the right opportunities, an effective sales force is an invaluable asset for a B2B company; a powerful customer-facing force that can be a source of considerable competitive advantage. In Saxons case, the sales force will be by far the most relied upon department within the organization. This is mainly because they are required to deal directly with the customers and every other department within the organization relies on them to bring in the business. Typically, they are the only department which brings in money; everything else generates costs (Blythe & Zimmerman, 2005.p.252). It has been observed that a very good sales force, one that has talented salespeople who engage in the right selling activities produces at least 10 percent more revenues in the short term than an average sales force of the same force. In the long term, the revenue impact can be much greater: 50 percent or more. However, it is not a guarantee that everything will go well with Saxon once a sales force in place. Due to the criticalness and power of the sales force they become difficult to control, direct and manage. The fact that they are dominated by motivated people who bring in capabilities and values it also means that they bring egos and the need for security and meaning (Lilien & Grewal, 2012.p.522). Unlike advertising, salespeople cannot be turned on and off. Unlike a...Because the purchase is for the company; rather that for own use, the value presented in the merchandise must be seen as actual and functional as opposed to conceptual and representative (Wright, 2006.p.455). N ot all benefits associated with the brand name are emotional benefits and B2B buyers will be interested in corporate branding as this can be a sign of reliance and worth, service and extensive value when associating with a respectable and established organisation. Lastly, there is the issue of competition. In most B2B markets competition is as intense as is in B2C markets but, because consumers want different benefits than business buyers, it tends to be of a different kind, Competition in B2C markets is just as likely to be on the product and service brands as it is on price, while in B2B it is more likely to be on functional benefits offered and after-sales-service as it is on the brand or the price (Davis, 2010.p.8). Although price is important in the latter market, functionality and reliability can be crucial as a dysfunction in some way would be catastrophic in terms of lost production or disrupted services. Rivalry in B2B markets emanate from comparatively small number of organizations and organisational behaviour will be founded on such aspects as key partnerships. On the other hand, rivalry in B2C markets will emanate from multiple retailers and a variety of diverse merchandise and brands based on the consumer’s continuously var ying demands.

Social Media Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Social Media Marketing - Essay Example Considering the wide range of social media sites covered, this marketing design will have a very wide range of audience across the globe. All the socio-economic classes of the human society are reached out to by this advert, providing a strong base of potential buyers (Safko 2013). In addition to the large social media coverage, this advert gives a detailed and all inclusive description of the Tecno smartphones. The description of the features is brought out in a colorful and eye-catching animations accompanied by step by step audio explanations. The audio explanations are of a wide variety of languages; English, French, German, Kiswahili, Arabic and even some local dialects. This gives first-hand information to the audience because one does not need a translation in order to understand the information being conveyed. Translations are sometimes biased since the translator may say what they think is important. As a result a potential buyer may fail to buy the product because what they were looking for in a phone was omitted by the translator. The advert is also accompanied by a step by step tutorial on the use of the smart phone. This is optional and can be viewed by anyone who has never used a smart phone before (Zimmerman 2013). This is an added advantage as compared to the inserts and user manuals that are usually inserted in the smartphone boxes. Some of the user manuals are typed in very tiny fonts making them stannous to read. An audio version would therefore be preferred by some customers. Currently the smartphone market is flooded by very many brands of smartphones. The major smartphones in the market are; Samsung, Apple, Sony, Alcatel, LG, Infinix and many others. All these smartphones ideally have the same features and applications. The hardware and the brand names are the only variables in this industry. The availability of many brands creates a cutthroat competition, with every company trying to have a bigger share of the market. In

Customer Service Plan Essay Example for Free

Customer Service Plan Essay Customer service and commitment to our customers has been the driving force behind our brand. Widget strive to get it right first time, everytime.Incases where things don’t come out right we believe our professional workers will strive to correct the problem and our customers have the right to know what level of service they can expect from us all the time even in these times when we fall short of the very high standards we have set ourselves. Through our Vision and mission statement we make a commitment to our customers both internal and external. Mission Statement Passionate about exceeding the delivery of our customers’ service expectations by providing the very best in professional, value engineered widgets through our ever growing nationwide team of professional, caring staff. Vision Statement To be Australia’s number one national provider of quality widgets by empowering our staff to deliver our customers with the very best in quality, value and service. Our Product standards Our product is manufactured in strict accordance with the Australian quality standards and also taking into account the use of which our customers will subject our product. Our internal policies and quality standards support the high quality standards set in our vision and mission statement.Our product specifications are clearly presented in all our packaging materials and tested during the production process to ensure all tolerance limits are adhered to. Our main product is 12 mm black hole plugs which are made of plastic to cover ,conseal and decorate 12 mm diameter holes in cabinets,furniture,window frames,vinyl fences and elsewhere.Fits any 12mm diameter holes. These hole cover widgets practically work anywhere indoors and out .These are made from our factory with high –impact injection molded  plastic. These can come from different sizes as requested by our customers. All our products have a small tolelance limit of +1% or -1%. Specifications. Our product range will have the following features. Color:it will come in the range of black ,white or grey Fits hole size :12mm or as requested by customer Diameter:12 mm Length: 6mm Top diameter:15 mm Material:Polypropylene. Tolelance limit:plus or minus 1% Widgets outlines its description of its product in the policy and communicated to the customer to allow the customer to make any queries or complaints incase the product received its off specification. Pricing Widget ensures that its products are properly priced so that customers are able to afford the goods as well as profitability is maintained to allow the company invest in the quality and standards initiatives of the products. Widgets pricing is well thought as we do in other sectors of the business like marketing and branding, the price the customer sees on display is the price customers pay. There are no hidden costs. Our standard product 12 mm fits hole size will cost 12AUD /dozen and customers are requested to enquire from the customer service team for prices of any changes requested to the standard product. Delivery of goods Widgets aim to deliver all orders made either online or face to face within three days of the order being made.We aim to have a delivery process which ensures a reliable, secure and efficient service. If delays occur during deliveries and extra time may be required, customers will be contacted urgently to alert them of the next delivery times or else they can call our Despatch department directly on 1300 880 370. One day prior to your delivery we will SMS all of the important delivery information about your order to your mobile. If all the information is correct you will only need to text back OK. If there are any details that are not correct or you wish to change your delivery date please ring us on 1300 880 370. In order to offer our customers a better delivery service these terms and conditions replace any delivery and pickup conditions stated on your order form. TERMS CONDITIONS: 1. It is important that someone is at the receaving end to receive delivery of your purchase on the designated day. No specific time of delivery can be provided. A four hour time frame will be advised but cannot be guaranteed. 2. A minimum delivery fee of $75 (outside the Metropolitan area) is payable separately to the Carrier in cash or bank cheque. Delivery is free inside the Metropolitan area 3. Cash or bank cheque must be used to pay any balance of monies owing at time of delivery. Personal/Company cheques will NOT be accepted. For your convenience we can accept credit cards in store 48 hours prior to delivery, surcharges may apply. 4. Once arrangement for a delivery day is confirmed, there will be a minimum re-delivery charge of $75 if no person is at the delivery address on the day of delivery or the delivery is cancelled by the customer on day of delivery. 5. When receiving goods, please inspect thoroughly before signing Received in good order as any claims for scratches, marks, dents or other damages will not be accepted once signed. 6. Failure to collect or take delivery of the goods beyond 21 days from the date of contact by our despatch department will result in the sales order being cancelled and all monies paid will be forfeited. 7. All original packing wrapping will be left at the premises (delivery address). CUSTOMER PICK UPS Customer collection of goods purchased from Widgets stores can also be  collected by the customer in any of our distribution centres.. The customer must contact the Delivery department prior to pick up on 1300 880 370 to make an appointment. Same day pickup is not available. Pickup times at Distribution Centers Customers: Monday to Thursday 10:00am 12:30pm 1:30pm 3:00pm Carriers: Friday ONLY Other Policies and Procedures Customer needs Widget believes that it is important that customers needs are regularly reviewd to ensure that its products are inline with the changing times. Therefore time and again Widget carries out research to identify these needs and implement changes identified. Widget uses the RATER model to identify its customers needs since customers when assessing what they want will consider the reliability, assurance, tangibles, empathy and responsiveness as they are being assisted. Using the RATER guide Widget will use the following techniques to gather customer needs Informal face to face discussions for its key customers Telephone interviews Email surveys Suggestion boxes Internet surveys. All information gathered for customers is protected by the Privacy act 1988 including how the information is collected,used and disclosed,its accuracy and how securely it is kept and general rights to access that information. Widget has a dedicated Customer service research officer who is responsible for ensuring that all customer data collected is securely kept and used for  its intended purpose only. Complaints and feedback If you have a complaint or if there is anything we can help you with, please let us know.Widget values feedback and appreciate the opportunity to follow up. Widget deals with all people from diversi background and does not discriminate anyone on the basis of age ,race,disability or sex. Our policy take into account the Age discrimination act 2004,Australian Human Rights Commission Act 1986,Disability Discrimination ACT 1992,Racial discrimination Act 1975 and Sex Discrimination Act 1984. There are a number of ways you can contact us to lodge your complain and includes our Email at Widget123.gmail.com or phone at 08100300 or mail at Widget Australia,3/77 Manning street ,Bentley ,6102. Or you can also connect with us via Twitter or facebook Complain resolution process and timeframes Once we receive your complaints, we may ask you to provide supporting or documentation to aid us in investigations. This may include proof of identity, statutory declaration, receipts and so on. We aim to resolve complaints within 5 working days, however please note that some complaints may take longer to investigate especially matters to do with international orders. Managing records and data. Widgets collects alot of data of customers including physical addresses, names,date of birth and many more information. The Customer service research officer is responsible for keeping the data securely and is sorted by our secure information technology section. The Privacy Act 1988(the Act)  governs the obligations and responsibilities of companies in relation to the management of official records. Under this Act, each company has an obligation to maintain official records in its custody in good order and condition. This obligation applies not only to the capture, storage, maintenance and disposal of physical records, but also to records in electronic format. Widget policy is governed by this act and all measures necessary are taken to ensure that compliance is maintained.

Essay --

â€Å"The Judge’s Wife† a short story written by Isabel Allende presents many of the necessary techniques required to write an effective short story. Alledende’s keen use of setting, character development, and point of view dramatically affect the way the reader perceives the story during crucial turning points throughout the story. Alledende uses these devices to make the theme of fate being inescapable, no matter how hard on tries to avoid it. setting, character development, and point of view play a vital role within the story and without them it would be impossible to fully understand the story. In The Judge's Wife Nicolas Vidal is the main character. He was born a fatherless to a prostitute and was foretold at birth that he would lose his head to a woman. Keeping this in mind, he hardened his heart to allow no woman to come close to him emotionally. As Vindal grew up he became an outlaw and leader of a gang. On the wedding day of Judge Hidalgo, Vidal looks down on the judge’s bride, Casilda, and is not impressed. Vidal's gang have been plaguing the judge’s jurisdiction as well as surrounding areas despite the numerous attempts to stop Vindal. To solve this problem judge Hidalgo set a trap by caging Vidal's mother in the town square surrounded by guards. The judge believes that Vidal will come to rescue his mother, but after three days it is clear that he is not going to fall for the judge's trap. Vidal's mother hangs herself out of embarrassment that her son did not come to save her. As a result, Vidal hunts down Hidalgo. During Hidalgo's escape he suffers a h eart attack loses control of his car and dies. Only his wife and kids survive. Casilda hides her children in the nearby caves for safety as she awaits Vidal's gang, with the i... ... also allows for deeper plot development with the characters back stories and ties two seemingly unrelated events into one flowing story removing the need to use in medias res. The shared point of view is extreamly important in connecting the story with the theme and allows for the reader to pick up on the foreshadowing and irony present throughout the story. â€Å"The Judge’s Wife† is not a long story, but in those few pages Allende creates a piece readers can understand to the point of empathy. Throughout the piece the use of theme, setting and character development make this story effective in developing a deep story in a small amount of time. Allende does an excellent job of writing a short story. Even though the story lacks symbolism it makes up for that lacking by making effective use of setting to really pull the story together and develop the story completely.

Love in LA Essay

The difference between two separate opinions of love could be very similar, yet could be drastically contrasting. In the story â€Å"Love in L. A. â€Å", written by Dagoberto Gilb, Jake has, what would appear to a normal person, a skewed vision of love. Out of everything in his world he could chose to love, it is his car that he loves. His car means everything to him and it seems as if nothing else matters. In the story â€Å"The Love of My Life†, by T. C. Boyle, two teenagers seem to love each other so passionately that they are willing to risk the life of their own child to keep, what they consider in their eyes, a perfect life. Like Jake in â€Å"Love in L. A. † and the teenagers in â€Å"The Love of My Life†, people’s view on love can sway many different ways, sometimes clouding their ability to make the proper decision. In â€Å"Love in L. A. † Jake has a deep love for his car and everything about it. Even as he rides in his car, he thinks of ways to make it better. While he describes adding accessories such as â€Å"crushed velvet interior†¦ warm heater and defroster†¦ and cruise control,† Jake falls even further into a daze. To the reader the car is just an old piece of junk. This old piece of junk is more than enough to keep Jake happy. Without any friends or someone to talk to, his beat up Buick is the only thing he is able to connect with. For example, his awkward encounter with Mariana shows how strangers perceive him, which could be a contributory reason to why he has such a connection with his car. Instead of having a relationship with a human being, in a way he has a relationship with an inanimate object. The teenagers in â€Å"The Love of My Life† have an offbeat view of love. They love each other greatly and will do anything for love, even if it means throwing their newborn baby in a dumpster like a piece of unwanted garbage. Both of them are at fault for the situation that they now find themselves in. Even though the Jeremy is in jail for murdering their young child, the girl pressured him into doing so. If they both love each other as they claim, the girl wouldn’t have pressured Jeremy into murdering the baby, and the guy should not have given in for the sake of love. Their view of love is off in the sense that they are too caught up in loving themselves and believe that having a baby will ruin their lives. They don’t want to take the time to love their baby because it will take away time that they would get to spend together. If they truly loved each other, they would take the baby into their lives and love it like they love one another. Along with not having a view of love that would be considered â€Å"normal†, Jake does not seem to have a real grasp of what is acceptable and what is not. After giving fake information to the girl he just rear ended while day dreaming about his beloved car, he drives away pondering what just unfolded. He feels some guilt and shows signs that hint towards knowing what is right and wrong, â€Å"[taking] a moment or two to feel both proud and sad about his performance. But soon after he is content and the only thing on his mind is getting new license plates for his car since he stole the old plates off of an old junk car. His love for the car clouds his reasoning and forces him to make decisions influenced by him loving his car. As most teenagers would say, having a baby before the age of twenty is a burden someone of that age could go without. The teenagers in â€Å"The Love of My Life† seem to hold the same opinion, but the teens in the story took a route not heavily traveled upon. Without thinking of a plan to safely get rid of the baby, like adoption, their first reaction was to throw the baby in a dumpster. Short term fix, ending with heavy consequences. The reason for their decision was based off love. In Jake’s eyes, the love that he has for his car is no different than loving something physically. The car that he drives makes him happy and gives him something to do. It is clear that nothing, not even a fender bender, can keep him from loving his car. On the other hand, the lack of love the teenagers show towards their child in â€Å"The Love of My Life† shows that they have tunnel vision when it comes to love. They are focused on themselves and they will stop at nothing to keep their love intact. Depending on how a person is raised or influenced throughout life, love can have many different meanings. Like Jake in â€Å"Love in L. A. †, love doesn’t always have to be associated with other people. Love can influence people in a negative way like â€Å"The Love of My Life,† but could also have a positive impact. As experienced in both stories, people’s views on love can sway many different ways, sometimes affecting their ability to make the proper choice.

The Professor And The Madman

The Professor and the Madman, written by Simon Winchester, is a biography about the making of the Oxford English Dictionary. Winchester, who is an author, journalist, broadcaster and foreign correspondent, has written for many magazines and newspapers distributed worldwide. In an interview between Winchester and a host of C-SPAN, Winchester was asked where the idea for the book came, he replies Well, it came to me in a rather bizarre way. I was reading a book on lexicography in the bath one morning, as one does, I suppose, just before breakfast, and it was a book–a wonderful book called â€Å"Chasing The Sun† by a man called Jonathan Green. And it had a reference–it said, `Readers will be familiar with the extraordinary story of Dr. W. C. Minor, an American lunatic murderer, who was a prodigiously energetic contributor to the OED. ’ And I remember sitting up in the bath, Archimedeslike, dripping and saying, `Well, I know nothing about this. ’ Winchesters main foundation for this book is to clarify the tale of the making of the Oxford English Dictionary The formation of the Oxford English Dictionary began in 1857 and took seventy years to finish. Tens of thousands of individuals organized the expansive language into 414,825 exact definitions. The story begins with the grisly murder of George Merrett, by William Chester Minor the former U. S. Army officer and qualified surgeon. On February 17th of 1872 in the early morning William Minor had been sleeping, when he awoke to some noises of someone in his flat. He sat up and saw someone standing at the foot of his bed. He proceeded to chase the individual into the street, and shot at the person as they attempted to flee. He ended up shooting the first person that came into view apparently, and this person was George Merrett. Merrett had never met W. C Minor and had been heading home after a long day at work. W. C Minor was arrested. While in prison, he appeared to act exceptionally strange. One of the guards told the jury that Minor accused him of paying people to enter his room and molest him while he slept. This evidence clearly showed that W. C Minor was insane and was sent to the Asylum for the Criminally Insane, Broadmoore. The judge stated that he would remain there until her Majestys Pleasure be known. Professor James Murray, an extraordinarily educated former schoolmaster and bank clerk, sent out an announcement about the making of the Oxford English Dictionary, asking for literary contributions. From his cell in Broadmoore, Minor came across this announcement and began contributing examples from his massive collection of new and scarce antique books. Minor had an enormous collection of books in his cell, which were not available to Murray and the staff, where the dictionary was being created. Thousand of neat and well-written quotes and examples came from Minor over several years to Oxford. Murray was only fifty miles away from where Minor was living, and had no idea that Minor was committed to an asylum. On several occasions Minor had been asked to visit Murray In Oxford, where they could meet and discuss the dictionary. Minor declined all invitations, without an explanation, and only an apology. After being rebuffed several times, Murray offered to visit Minor and Minor accepted the offer. Upon arrival Murray discovered that Minor was not a doctor of the asylum as he had assumed, but a resident. Murray was shocked, but that didnt dissuade him from visiting Minor. Although Minor constantly complained about people molesting him while he slept, people breaking into his room at night, and his personal possessions being vandalized Murray ignored the strange comments and went on with his visits. Minors stepbrother began writing appeals to the court, asking that his brother be allowed to transfer to a hospital in the United States. James Murray, who spent more than 40 years editing the dictionary, and up until 1910 wrote and visited Minor regularly, until Minor was released and allowed to go back to the U. S. On July 16th 1915 Murray died, surrounded by friends and relatives. In November 1915 Minor wrote to Lady Murray, offering all his books to the Scriptorium. On Friday March 26th 1920 Minor died from a cold that developed into bronchopneumonia. The English Oxford Dictionary took eight more years to be completed. On New Years Eve of 1927 its completion was announced. The Professor and the madman is a wonderfully written biography. Before each chapter was a word that defined the whole chapter. Most of the book was in chronological order, except for the parts where the author backtracked in order to elaborate. The postscript and authors note gave a bit of insight on where he got his idea to write the book, and some of his resources. Unlike The Bluest Eye written by Toni Morrison, the diction was easy to follow, and storyline was far from depressing. Winchester was very straightforward, and turned a little known tale into a well-written and very compelling book. I had my doubts about this particular book. I got this book, when the report was first assigned. I attempted to read, but found the first chapter dreadfully boring, and returned the book to the bookstore. I forgot about the report until I was reminded a week ago. I went to go and find a different book, but had no luck, so I bought the book again. I am glad that I did end up with this book. I enjoyed The Professor and the Madman immensely. I have no recollection of ever hearing about the authors of the Oxford English Dictionary.

Lord of the Flies Symbols, characters allegory essays

Lord of the Flies Symbols, characters allegory essays Golding deftly forges two leaders amongst the boys, Ralph and Jack. The two are the respective island equivalents of a democratic president and a communist premier. Jack and Ralph frequently take contrary positions; slowly, creating two distinct tribes as their personal animosity increases. Early in the novel the allocation of power is the first key issue of confrontation upon which the two figures distinguish themselves. The stranded boys revert back to their inherited customs and call for an election of a chief. Jack, much in the fashion of a power hungry dictator, attempts to seize power. I ought to be chief, because Im chapter chorister and head boy. (22) Golding quickly foreshadows Jacks totalitarian control over his subjects, All right who wants Jack for Chief? With dreary obedience the choir raised their hands. (22) Jacks counterpart, Ralph, is elected by an overwhelming majority. Instead of attempting to impress his will upon others, Ralph democratically delegates, exercisin g the consent given to him by the electorate. You voted me for chief. Now you do what I say. (81) Unlike Jack, Ralph does not horde power, he honors the democratic rights of free speech and freedom of expression. He establishes the rules of popular debate during meetings. We cant have everyone talking at once. Well have to have Hands up like at school...Ill give the conch to the next person to speak. He can hold it when hes speaking. (33) Oppositely Jack in many scenes is portrayed as prying, or attempting to snatch the conch away from orators, and especially so from Piggy. This repetitive action of Jack draws close parallels to soviet suppression of voice; Piggy represents intellectuals, such as Golding himself, the victims of zealous communistic repression. When finally the opposite poles of Jack and Ralph repel too greatly for reconcilia...

Analysis of theoretical approaches to speech perception

Analysis of theoretical approaches to speech perception Speech perception is vital to language used in day to day lives. When someone speaks, the air pressure fluctuates and the waves strike the ears and in some way the individual turns these sound waves into meaningful consideration what the speaker is saying about. So, speech perception is important for human communication (Smith 2007). The core concept in speech perception is to explain the mechanism of perceiving the words correctly despite of inconsistent information provided by speech signals. It can be understood by the fact that human can perceive as many as fifty phonemes per second in a language in which the individual is fluent. This suggests that speech is perceived with marked rapidity. On contrary when the individual is not fluent in a particular language (e.g. foreign language) can perceive only about two third of single phone per second (of non speech sound) (Sternberg 2009:351). Over the last five decades researcher in the field of speech perception focused more attentio n on establishing the relationship between the properties of acoustic signal and linguistic components (phonemes and distinctive features). This has turned out the result to be more complex, and still how human perceive speech is not ascertain. Thus, this extensive research for explanation has given rise to important theoretical perspective on speech perception (ncbi 2009). The purpose of this essay is to critically evaluate various theoretical approaches toward speech perception. The most influential theories of speech perception include Motor theory, Cohort theory, and TRACE model (Eysenck 1995:280). First the essay will scrutinize the main claims proposed by motor theory; then it will examine the critique of cohort theory and finally analyze the TRACE model. A conclusion can be drawn that among all of these above mentioned theories cohort theory is better, scientific, and there is good evidence which suggests rationale justification of speech perception (moodle.coventry.ac.uk n.d .). The motor theory was the first and the most influential theory of speech perception proposed by Liberman et al. (1967). This theory is based on the following assumptions: Speech perception is perception of the articulatory gestures. ‘Phenomenon of speech perception as special’ (Sternberg 2009:352). Involvement of the motor system in perception of the speech (ncbi 2009). Speech perception is perception of articulatory phonetic gestures. ‘Listeners engage in a certain amount of mimicking of articulatory movements of the speaker’ (Eysenck 1995: 280). This is a controversial claim of the motor theory of speech perception, it state that the phonetic gestures produced in the air are not the objects of speech perception; instead the gestures of the vocal tract of the speaker are the real objects of speech perception (ncbi 2009). The evidence which supports this claim that the object of speech perception is gestural and not acoustic is the finding that ‘t he hand motor system to be activated by linguistic tasks, most notably pure linguistic perception but not by auditory or visuospatial processing’ (ebscohost 2003) ‘Phenomenon of speech perception as special’ (Sternberg, P.352): It is difficult to evaluate this claim because the term ‘special’ in itself is ambiguous. At least three possibilities can be drawn by the term ‘special’ as speech perception is special with respect to audition or speech perception is special with respect to audition that mean application of motor system in speech perception or speech is produced and process by a special neural track (ncbi 2009). There are no sufficient evidence available to support this claim so, should probably be retarded (talkingbrains 2008).

Personal narrtive Essay Example | Topics and Well Written Essays - 1000 words

Personal narrtive - Essay Example The dog in this story was black in color. We call him with the name Blacky since it was black in color. Blacky was from the dash breed and it was a loving dog not only for everybody in our home but even for our neighbors also. I played and slept with balcky when he was young. I have given him much training and on every morning it was Blacky who brought news papers to us from the gate of our home. Every morning he waits in front of our home till the news paper boy arrives and collects the news paper from the newspaper boy. I purchased blacky when he was only one month old from a pet shot. Within one week from the purchase, he established company with all of us in our home. He started to show some deep relationship with me and accompany me wherever I go around my home. Moreover, he always waits for me at the gate if I went out to town for some purchasing needs. During night time Blacky will never sleep and guard our home from intruders keeping a vigilant eye on every corner of our home and its surroundings. There are many stories associated with blacky which shows his bravery and loyalty to us. In this paper I would like to describe two incidents in which we blacky shows his intimacy and bravery. After my school studies, I decided to continue my college studies in a distant college. We made all the preparations for my journey and blacky was a silent witness to all these preparations. When I prepare my bags for the journey, he stationed near me with a sad face and often wagged his tail whenever I look at him. I realized that balcky was so sad about my journey. When I was about to leave to the airport, I called blacky towards me. He slowly approached me and I had seen his ears filled with tears even though he was kept on wagging his tail. I told him that I will be back within few months and he wagged his tail more rapidly as if he understood everything. My mum and dad accompanied me till airport in order to send off me to