Comments and questions from classmates on USTA case study questions Assignment

Comments and questions from classmates on USTA case study questions - Assignment Example I build a six step research question in trying to elucidate how USTA approached its management dilemma question to enable the organization come up with a long lasting management decision. Step 2 was to clarify how USTA aimed at expanding itself by persuading more people with divers civilization, masculinity/gender and wealth level to enable the organization acquire vivacious information towards the diversifying multicultural population (Johnson & Clark, 2006). USTA required essential data by involving diverse demographical information to enable the organization design a measurement question of what the household income for male and female who played tennis was in the last 12 months. Thank you for your concern. I used intuition to replace perception as the two words are tantamount, but I came to realize that â€Å"perception† work best than â€Å"intuition†. Thank you for clarification. Your research question hierarchy is impressive. The research USTA undertook was to enable it expand by reaching a more diversified populace hence changing the existed elitist typecast. Therefore, do you support this type of research to be adopted as a universal way of conducting business research? Evidently, nominal data cannot be tabulated in a mathematical way. I would like to pinpoint that USTA used a large sample size, which led to a greater depiction of the population and reduced standard error but at a greater cost. Moreover, the closed questionnaire structure was intentionally meant to reduce inconsistency in the results, and this enabled the company to obtain a less scattered data (Anderson & Whitcomb,  2001). Thanks for your participation. However, I am still not contented with your choice of the measurement scale. From the USTA case study, predominant parameters included social stratification, demographic assessment and people’s participation in tennis. Axiomatically, these factors can best be ascertained by use of nominal scale since the cardinal

Project Management Case Study Example | Topics and Well Written Essays - 750 words

Project Management - Case Study Example The firm sold industry equipment through personal contacts and personal relationships of the top end staff. When the CRM system was decided to be licensed, there were huge arguments about its necessity since such a system would not be suited for selling industry equipment. However the decision was made by the high-ups and the license was bought. The implementation of this system was not as successful as was expected because there was no alignment between the business objectives and the technological objectives. The results the top-end of the management wanted to achieve could only be achieved up to 50% and the huge investment became a waste. If a more customized and industry usable system had been purchased like a Supply Chain System or an Enterprise Resource Plan, then the results would have been much better. (Jessup & Valacich, 2007) The project aimed at involving the industry clients to communicate through the CRM system with the organization telling them about the quantity they want to purchase, any customizations they require and the time of delivery etc. Orders from the clients came in bulk and were quite infrequent. Managing these orders had been easy in the past and it was being manually without any problems. Since no boom in the industry was expected, this project was also considered as not being able to utilize its full potential. The problem in this case was the poor judgment of the scenario at hand by the top management. They wanted to automate the ordering and delivery systems however the technological side of the CRM could do much more than automating these two functions. The Microsoft Dynamics CRM 3.0 was also able to maximize the marketing capabilities of the organization. In this case, marketing wasn't the objective and no one had ever thought about marketing the industry equipment into a brand name. The company had never put up nay ads and didn't even have a marketing department. (Microsoft, 2008) The CRM 3.0 also helps to improve the customer relationships with the clients. The company got business from personal contacts and generating goodwill and relationships wasn't really a problem. Therefore this objective from the technology side of the new system was also negated. (Microsoft, 2008) Lastly the CRM system empowered the users for the entire sales cycles. In some sense this was the only objective the organization wanted to achieve from the new system. However this module was also sparingly used by the organization due to infrequent orders. (Microsoft, 2008) The project should have been aligned with the objectives the organization was trying to achieve only then the IT team should have been involved to give ideas to suggest a solution for the problem at hand. In this case the IT department would most probably have suggested that the current business model of manual work was best until more business was acquired. The problem that we see here is not with the implementation of the project, rather with the thinking of the high-end managers. (Morgan, 2002) According to Livingston (2004), one of the drivers for mismanagement and misalignment of organizational goals to technological goals is the varying view of business executives on the role or affects that IT integration could have on their companies. In this case the executives were thinking that profound results would be

Descriptive Report Essay Example | Topics and Well Written Essays - 500 words

Descriptive Report - Essay Example Texas State Fair is a festive event that presents colors, forms, foods and many entertainments drawing people to visit the place, from children to adults. It is a busy place where everyone has somewhere else to go and something else to do, making people busy as they stay and enjoy the warmth and joy of the festivity. As people have different interests, the fair offers a wide variety of fascinating events to attract people from all walks of life. However, the greatest and perhaps the most-loved and most visited is the food offered in the fair. There are a lot of experimental victuals, unique, exquisite and creative although most of them are not healthy because of they are served with so much grease. Deep fried Oreo cookies, deep fried peanut butter, deep fried Twinkies, deep fried pork ribs, fried cheese cake and deep fried butter are just some among the cholesterol-filled foods available at the fair. The most recent introduced deep fried food is the deep fried beer by chef Mark Zable which attracted many curious spectators to try it, and it won the creator the ‘most creative’ award for the fair in 2010. This sort of tease keeps the people curious, wondering and expecting more from what is offered at the fair. As this year’s Texas State Fair nears, it is becoming a buzz and everyone is really getting excited to see the opening of the most awaited event in Dallas. Businessmen flock to this prestigious event and take part in sponsoring the affair and advertising their company and products. Competitors for the different categories surely have been busy preparing for the fair, expecting something good to come out from this year’s State Fair. One of the attractions that welcomes audiences to the fair is Big Tex, a tall cowboy mascot symbolizing the event, having a hinged jaw making him appear to be the one speaking as the activities are announced. He is clothed with the red, white and blue colors of the flag and has a single star

The Myth's of Innovation Essay Example | Topics and Well Written Essays - 1000 words

The Myth's of Innovation - Essay Example The Apple team realized that there was a potential to improve on the design of existing digital music players using existing technology. The iPod wasn’t developed as the result of a sudden epiphany; it was a product of the steady design process to refine the digital music player. The development of the iPod shows that good ideas are not hard to find. The important components that make the iPod work were all taken off the shelf (Grossman 68). The FireWire connector that allowed data to be transferred to the iPod much faster than the USB connection used by the rival Nomad was existing technology from Apple. The hard drive for the device was developed by Toshiba without any idea what such a small hard drive could be used for. The battery had already been developed by Sony for cell phones. The iPod was not developed by some lone inventor. A team of designers at Apple worked on the device and used components developed by teams of engineers at other companies (Grossman 66). While th e iPod has become a popular electronic device, it also shows that innovation is not always good. The popularity of digital music players has created problems for music producers due to rampant electronic piracy. The Internet was originally created as a network of computers for the military. With the threat of a nuclear attack during the Cold War, the Internet was developed to be a robust computer communications network (Berners-Lee 80). The Internet was not the product of some epiphany. It was steadily developed over several decades before becoming what it is today. Despite being initially developed for military applications, the Internet eventually became a popular computer network for personal and commercial usage. The Internet was not created by some lone inventor. Many teams of individuals worked on developing the network protocols (Berners-Lee 81). These teams worked on developing the Internet over several decades, and these teams worked towards many different outcomes during t his time as the network slowly transitioned from a military network to a predominantly civilian network. Many of the developments in the Internet over the years haven’t been a bottom up approach of the best ideas winning. Many of the changes have been enforced in a top down manner to force users to adopt new network protocols (Berners-Lee 81). When changes were not the result of top down pressure, innovation in the Internet was not based on solving an existing problem. Instead, the Internet was frequently a solution in search of a problem. Much of the content on the Internet was created to attract ad revenue instead of being the product of the communication possibilities in the new medium (Berners-Lee 84). Although it accounts for a sizeable portion of the bandwidth, the Internet wasn’t created to stream movies, music, pornography, and e-mail spam. Those applications were developed to use the potential of the Internet. The zipper is one of those devices that was invent ed independently several times until it caught on. But once it did catch on, the zipper dominated the market in clothing fasteners. The independent discoveries of the zipper show that good ideas are not hard to find (Stringer 18). If the idea was so hard to come up with, multiple people would not have invented it independently. Despite the problems with the zipper after years of use, the convenience factor allowed it to eventually beat out the button that has been around for thousands of years. The difficulty faced by the zipper

Reply to this student post Coursework Example | Topics and Well Written Essays - 250 words

Reply to this student post - Coursework Example cked by the current healthcares systems considering the efforts she made in trying to make healthcare accessible and affordable to all without biasness. I agree with this statement. The current healthcare system is wanting and only takes care of the interests of financially capable in the society. That notwithstanding, not many can afford health insurance and therefore resort to seeking services at hospital in the event that they need medical assistance. As indicated in the post, Wald managed to create a relationship between public heath care nursing and healthcares insurance. I particularly agree with the fact that this move led to reduced hospital visits and if the same scheme would be implemented today, hospital visits would certainly be reduced as well. This initiative would go a long way in transforming the current healthcare system that is marred with prejudices. However, I fail to agree with the fact that patients need to be educated to ensure their compliance with their care plans. Mush more needs to be done apart from education alone. It would be needless to educate the patients if the healthcare system itself does not have the goodwill to give the patients a chance to be compliant with their care plans and meet their healthcare

Introductory Ethics Essay Example | Topics and Well Written Essays - 500 words

Introductory Ethics - Essay Example Kant cites another example of refusing to help others in pursuit of their projects. This maxim according to Kant easily passes the contradiction in conception test but fails to pass the final test of contradiction in will. According to this maxim it is our duty to help people sometimes but only to a certain extent, not in each and every given situation. Kant further cites the example of a perfect duty in keeping the promises you have made to others but actually have little intention of actually keeping the promise. There is a self-contradiction maxim in this intention of making a promise to achieve some kind of desired purpose, but with no intention of keeping it. The contradiction is in the fact that this maxim cannot become a Universal law, because it would then imply that one has to lie every time, in order to achieve the desired result. A.2. In the "murderer at the door" maxim Kant imagines a number of coincidences that may occur when you reply honestly to the murderer's questions. He states that when the person at the door is answering the questions of the murderer, whether the victim is at home, it is likely that the victim may have secretly left the house and thus will not get in the way of the murderer and as a result the murder might not take place at all.

Discussion board forum Assignment Example | Topics and Well Written Essays - 500 words - 4

Discussion board forum - Assignment Example Concurrently, it is domineering that ethical issues are considered during the formulation of the evaluation plan; likewise, the most common and essential considerations during the process include: informed consent, voluntary participation, do no harm (Beneficence), respect for confidentiality and anonymity, respect for privacy and assessment of only the relevant components. Informed consent is considered to be the most major ethical issue in conducting research and most of the experienced researchers give it the definition of a person expressively, willingly and logically, and in a clear and manifest way gives his consent (Deborah 2003). Basically, it is one of the most outright ways that a person’s autonomy is protected as it circles around that particular person being fully informed about the evaluation being conducted. The informed consent ethic seeks to integrate the rights of self-governing participants through autonomy and also prevent assaults on the integrity of the patient and protect personal freedom and genuineness (Johnstone 2009). Any additional information should also be provided in any event that the participant becomes distressed in any way since the main purpose of informed consent is that the participant is able to make informed decision as to whether they will participate in the evaluation or not. Normally, voluntary participation goes hand in hand with the informed consent ethic and means that the people participate in the evaluation free from intimidation and they are free to withdraw their participation at any time without negatively impacting on their involvement in future services or the current program and relationships with any of the researchers or research bodies involved (Deborah 2003). Sometimes there can be a lot of challenges especially in situations where one has the task of encouraging high risk youth to become engaged in a program hence making the situation difficult mostly when the